The theme this season is comfort and volume. I have always been partial to exaggeration and the oversized fit- the exaggerated sleeves, the balloon skirt, and the oversized shirt. However, as much as I would like them big and bigger, not everyone finds that appealing. After all, a business needs to be sustainable. What I have tried to do with this collection is to tone it down- so the sleeves are just puffy enough to make a statement, the dress is just roomy enough for movement without risking it look dowdy. And, in all, keeping the essence of what the brand exemplifies - understated glamour and sophistication.

This season also presents the most colourful palette to date, with printed florals and vibrant hues. The collection feels joyful and, we hope launching it during the most trying of times, also gives one a sense of hope and courage.

P.S. This collection went into production just before the start of the Covid19 pandemic. Please bear with us as we will be presenting this to you in parts. 

Edith xx