Story
There was once a little girl who loved to play dress up. One day she was a princess in a lofty tower, and an adventurer on a mission to save the world the next. Some days she commandeered a boardroom, and others, an army of warriors. Then, that little girl didn’t see why she should stop playing dress up.
Capsule by Edith is borne of that desire for versatility. It is designed for the modern multi-hyphenate woman. The woman who holds her own in the boardroom and in the kitchen; who is as comfortable in heels as she is in sneakers; who is practical, grounded and whimsical and elevated all at once. The consummate modern-day multi-tasker.
Each collection feature pieces that effortlessly take you from work to play; and pieces for everything else in between. A snapshot of a facet of who we are and could be. At the heart of the brand is the quest for that trifecta of effortless sophistication, timeless silhouettes and understated glamour.
And the deep desire to inspire each woman to never stop playing dress up.